Sociocognitive Inquiry

This chapter describes techniques for sociocognitive inquiry based on conceptual grid elicitation and analysis using web-based tools, such as WebGrid, which are designed to elicit conceptual models from those participating in a networked community. These techniques provide an interactive web-based experience with immediate payback from online graphic analysis, that provides an attractive alternative to, or component of, conventional web-based surveys. In particular, they support targeted follow-up studies based on passive data mining of the by-products of web-based community activities, allowing the phenomena modeled through data mining to be investigated in greater depth. The foundations in cognitive sociology and psychology are briefly surveyed, a case study is provided to illustrate how webbased conceptual modeling services can be customized to integrate with a social networking site and support a focused study, and the implications for future research are discussed.